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LEVI'S is an American legend, like John Wayne, Abraham Lincoln and the part of the anthem in which the country defines itself as a "land of the brave". An object of consumption that has revolutionized the way of dressing of the youth of several generations.
Elected by Time magazine as "the twentieth-century dress," it is more than a strong and contentious brand. It's a pride.
The brand prides itself on dressing people who talk what they think, who stir, who have the power to change the culture in which they live and who, above all, are original.
For all that, LEVI'S can be considered the most powerful symbol of the American way of life on the planet.
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