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The French brand Pierre Cardin was founded by the designer himself in the 1950s and was the first couture brand to implant the controversial Prêt-à-Porter, a French term meaning "ready to wear".
This system revolutionized all the industrial production of the time, that began to create clothes of great scale and of better quality, offering practicality and diverse variations not only of styles, but also of price, transforming the name Pierre Cardin into a registered trademark, conquering licensees around the world.
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