La America was inaugurated in January 2012 in conjunction with Netshoes, responsible for the administration and logistics of the store. The store's goal is to offer the widest variety of sporting goods in the Americas for fans with free shipping to anywhere 48 hours, customizing its products and personalized service, Tienda Oficial is much more than a virtual store for sporting goods and yes, a company with digital DNA, which began operating in January 2012 and today is the largest virtual store in Latin America.