Grupo Boticário believes in the beauty of doing and performing. Result of a remarkable trajectory of entrepreneurship, which began with O Boticario in 1977, today the Group is an organization formed by business units. Beauty transforms, enchants, conquers and can also be conquered. Here is the ideal of beauty that O Boticário multiplies with its products, stores and in its relation with the public.

O Boticario offers complete solutions in cosmetics, make-up and perfumery. The company is the largest franchise network in Brazil and the largest in the world in perfumery and cosmetics, operating with about 3,600 stores in Brazil and also present in nine other countries.

Apothecary's goal is to be a reference in creating value in beauty business.