NEW CAMPAIGN
Singer was the first company to introduce the term sales system in Brazil. The Singer sewing machine became an important object in Brazilian households, becoming a item on the wedding list of many women, who, in addition to making domestic repairs and saving money, also sewed out, and helped to contribute to the income of the family. The central office continued in Rio de Janeiro and branches were opened all over Brazil. In more distant places there were autonomous commercial representatives and the machines even came by boat. In 2010 new electronic models were launched and stood out for the ease of use, adjustments and varieties of the points, besides seams without the need of pedal.
