SKY is the largest satellite pay-TV operator in the country. Since its inauguration in 1996, it has distributed 100% digital programming to its subscribers, throughout the national territory. It has more than 5.3 million customers, representing just over 28% of all pay-TV subscribers in Brazil.
In August 2006, the merger between SKY and DIRECTV was consolidated, resulting in one of the 150 largest companies in Brazil, SKY Brasil. In July 2015, AT&T completed the acquisition of DIRECTV, forming the largest pay TV provider in the world. From a corporate point of view, SKY is controlled by the DIRECTV group, which since 2015 has been controlled by AT&T. Globo Comunicações e Participações holds a 7% minority interest in SKY.
Since the beginning, SKY has always been a pioneer in the launch of a series of technological innovations and innovations in pay-TV in Brazil combined with programming for the various customer profiles and excellence in service. It was the first to launch the features that transformed TV, bringing unprecedented services to the country, such as widescreen film broadcasts (rectangular screen, 16 by 9), use of multi-cameras to show competitions and shows, Enhanced Television (additional screen information programs and games), the first DVR (SKY +), and the first video on demand service, the “Cine SKY HD” and the first model of Pre-Pay subscription TV in the national market.
In February 2017, SKY launched the SKY B1 satellite, which can operate with up to 60 36 MHz transponders in Ku band, and will guarantee the expansion of the number of channels offered by SKY, reaffirming the operator's DNA of offering innovative products and services , anticipating market trends and investing in technology and infrastructure.
SKY is committed to conducting business with the highest standards of integrity and maintaining a level of ethical conduct consistent with the company's values.
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