Style, tradition and freedom of expression are the main values that underpin the philosophy of Ray-Ban, which has been the undisputed world leader in sunglasses and prescription glasses for generations. Unaffected by the conceptual transience of fashion, Ray-Ban has made a name for itself thanks to the absolute quality and authenticity of its eyewear. Ray-Ban's eyewear collections remain true to the brand's classic heritage, while continually evolving to meet the needs of today's fashion and contemporary lifestyle. Today, Ray-Ban is more “iconic” than ever and worn by countless movie stars and trendsetters around the world.
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